Brand Identity is essentially ‘how’ a business wants to be perceived by customers. It is through your brand identity design that a brand strives to communicate clearly with the target audience. Brand identity is the combined message transmitted via the brand name, logo, style and visuals.
Bottom Line: Your brand is what people say about you when you’re out of the room.
We ask you to start with answering a few branding questions:
- What is branding?
- How can I define my brand?
- What are brand expectations?Where does design come into branding?
- How does branding design work?
- What are some of the most famous brands in the world and why are they so famous?
- How can I get my business branding right?
These are some of the questions we answer and put into a functional digital blueprint with you at GenXwest.