But why would you start a YouTube channel for your business or organizations brand?
There are many possible motivations here, and these are important to consider:
- By 2021, it’s estimated that 82 percent of all internet traffic will be for video. And if you think that sounds unrealistic, consider that it accounted for 73 percent of traffic in 2016.
- If you’re interested in content marketing, you’re going to have to consider more formats than just text-based content.
- Videos help you become a trusted authority in your industry, as well as a personable source of entertainment.
GenXwest offers web strategy services to figure out how you can offer your audience something of value so they’ll appreciate your effort, engage with you, and visit your page again and again.