GenXwest marketing technology stack is a grouping of technologies that leverage activities to measure marketing activities and drive more efficient spending.
Some GenXwest TechStacks:
- Content Management System (CMS) — technology that powers a website, blog, or other relevant web properties where marketers want to engage their customers.
- Advertising Technology —SEM (search engine marketing), display ads, retargeting, and ad tracking.
- Email — a key CRM automation channel comes built into the marketing platform.
- Insights and Analysis —access data to measure digital marketing activity and website analytics.
- Experience Optimization-strategy.
- Social Media —a key part of the ads landscape.
- Customer Relationship Management (CRM)– track relationship insights, influence to sales pipeline and conversion.
- Search Engine Optimization (SEO) — a key web strategy.
GenXwest is experienced at making great things happen…today!