Display advertising uses banners or other ad formats. The main purpose of display advertising is to deliver general advertisements and brand messages to your site visitors.
They are also known as banner ads, and are a form of pay-per-click advertising. They can come in a variety of sizes.
GenXwest follows the Interactive Advertising Bureau Display Standard guideline for sizing. Some sample sizes:
- A. Vertical rectangle: 240 x 400
- B. Mobile leaderboard: 320 x 50
- C. Banner: 468 x 60
- D. Leaderboard: 728 x 90
- Square: 250 x 250
- Small square: 200 x 200
- Large rectangle: 336 x 280
- Inline rectangle: 300 x 250
- Skyscraper: 120 x 600
- Wide skyscraper: 160 x 600
- Half-page: 300 x 600
- Large leaderboard: 970×90
- Large mobile banner: 320 x 100
- Billboard: 970 x 250
- Portrait: 300 x 1050
GenXwest is experienced in complex layouts. Lets us help you with your next project.