Marketing with the intention of increasing conversions which are site visitors who become paying customers.
GenXwest considers these factors in conversion rate optimization. This plan uses:
- Recommendations – behavioral analysis that identifies customer’s intent.
- Targeted Offers –based on behavioral and demographic information.
- Ratings and Reviews – using user-generated and engender visitor’s trust.
- Email Personalization – tailored to the recipient.
- Chat – use proactive chat, reactive chat, exit chat, and click-to-call.
- Click-to-Call –no losing the conversation when visitors move from website to phone.
- Call to Action – Statement designed to get an immediate response.
- Co-Browsing – support agent infrastructure (chat or call).
- Voice of the Customer – Feedback about products, services and UX.
- Automated Guides – predetermined to assist with the selection process.
- Re-Targeting – Identification of visitors from previous site browsing.
- Employ Attention, Interest, Desire, Action (AIDA) to design the UX.
- Enhance site credibility and trust by displaying third-party trust logos and by quality site design.
- Improve site navigation for mimimal browsing and shopping effort.
- Improve and focus website content, including text, photographs, illustrations, and video, towards target conversion.
- Review, edit or remove obsolete or distracting data.
- Create a self-serving customer service format by letting the user reach informative answers quickly with a learning database.
- Offer active help (e.g. live chat, co-browsing)
- Take repeated action to monitor and improve the site, based on quantitative and qualitative metrics.
Let GenXwest help with your conversion ratio goals today!