Consulting

What Do we GenXwest consultants Do?

So what else do you GenXwest consultants do?

We are in the business of providing expert advice to a specific group of people. And providing digital products and services.

In a practical sense, we advise. We pull from our 100 year plus niche experience, industry understanding, and problem solving abilities and offer valuable advice to our customers, you!

We like to believe that we have experience beyond the average person in your field…that is why you need our advice in the first place!

But that’s not the whole story.

Anyone can give advice, but few get paid for their advice.

So what makes our advice so special? To answer that we need to answer your question, “What makes me willing to pay for your advice?”

People pay for our advice because they want to get somewhere they are not currently. They want to change something, achieve something, attain something, or become something, and they need help.

A consultant’s job is to help someone get from point A to point B: from their current state to their desired state.

That’s it. Sure.

Of course, that doesn’t answer our main question:

What does a consultant do?

Here’s what we do for you:

Our most common bundles fall into one of four categories –

  1. Strategic Advice: operations, critical thinking and process metrics
  2. Done-For-You Service: world class experience, delivered as promised
  3. One-Time Training: build out digital marketing tactics
  4. Ongoing Coaching: even Tiger Woods has a coach…

Let’s explore these one by one.

1. Strategic Advice

Offering strategic advice is what most people associate with GenXwest consulting services, and with good reason. Strategy is a core part of our offer and it is that 100 plus years of experience that you want since yours is waaaay lower. We save you time, time is money.

We are here to advise and help tackle specific problems.

Sometimes these problems are unique and require highly customized solutions, but in many cases, the problems are common to the industry, and we are chosen because we have helped other companies solve your type of problem already.

GenXwest can help you when your operation struggles with growth. They have operations in place, and they are earning predictable revenue, but they can’t seem to increase that revenue over time. As a solution, they might hire a marketing consultant to advise them on which growth channel is a good fit for them and how to pursue that channel.

We have worked with businesses and achieved consistent results with metrics. GenXwest is helpful to the business immediately and simply by laying out a detailed, strategic roadmap for achieving success.

Once the understanding is in place, we summarize our findings and interpretation and then layout an in-depth framework or detailed blueprint for solving the problem to you.

2. Done-For-You Service

What if our GenXwest consultant could do the work for you? Instead of handing you the blueprint, we are able to build out the selected channel using the talent in our community and ecosystem.

For small and mid-size businesses, this option is a no-brainer. They already have a feel for us as consultants from the strategy we’ve provided, and it will take effort and expense to implement the solution yourselves. Our proven team is ready to handle it, and that’s a win-win.

3. One-Time Training

Sometimes the problem a business wants solved has to do with their leadership team or other personnel.

Maybe your sales team is under-performing and needs a sales expert to come in and do hands-on training.

Maybe your management team has been struggling to meet a certain metric and needs strategic training.

Maybe there’s a new regulation being implemented that will require your business to change the way it’s been operating for decades, like being accessible.

Maybe the CEO wants to shake up your expectations by having the executive team meet with an experienced mentor.

Sometimes you know exactly where your team is falling short, but you don’t have the internal capabilities to improve. Other times, you don’t know what you don’t know.

Bringing in an outside consultant for training can benefit a company in a number of ways:

  • GenXwest has a neutral, unbiased perspective.
  • GenXwest consultants have unique expertise and insight.
  • GenXwest consultanting can be incredibly cost-efficient.
  • Training can be done live onsite or it can be administered online.

4. Ongoing Coaching

Sometimes the value you bring as a consultant doesn’t come in a single burst. It’s about small adjustments along the way. There’s only so much you can do immediately. Work your plan, stay committed, be accountable to task and goal accomplishment.

GenXwest can come alongside and offer the help of strategic advice and ongoing coaching.



…guaranteed they had a mentor