Truthfully, if you have not already decided with a domain strategy, it is wise to invest some time and dollars into consulting and strategic planning. Domains tie into many parts, from copyright to SEO/TLD to Web Strategy.
Someone else Bought YOUR idea
On the Internet, your domain name is your unique identity. Any individual, business or organization planning to have an Internet presence should invest in a domain name.
Having your own domain name, website and email addresses will:
- give you and your business a professional look
- protect copyrights and trademarks
- build credibility
- increase brand awareness
- search engine positioning.
The world wide web communicates solely with numerical digits and periods (98.234.1.1.34 for example). Strings of numbers are virtual addresses through which computers communicate are known as the IP (internet protocol) addresses. Data Scientists in the 80’s agreed it would be easier if a name served as a stand-in for the number AND is directly tied to that IP.
Bam! Back to the Future – The website domain was born. www.genxwest.com
Search up a name here and see what comes up!
One of the advantages of completely coming up with a new word (your 63 character maximum domain name) is that it is branded, and becomes common language in culture. A good domain name accomplishes this.
Choosing the right domain name, one that is SEO-friendly, can help build your brand’s authority, increase your online presence and traffic, and really make or break your company. Naturally, coming up with a name that is available but also a good fit is an elaborate enculturation process.
Here are some examples of TLD Top Level Domains:
- .com – abbreviated for commercial and commerce. Dotcoms are the most popular extensions used today.
- .edu – the domain extension for educational universities.
- .gov – domain name for governmental agents, officials, or agencies.
- .net – the second most popular extension is mostly used by network providers.
- .org – an organization’s domain name, such American Civil Liberties Union (ACLU).org.
There are other top-level domains including:
- .biz – this TLD can be used for businesses in place of using a .com.
- .info – may be used for informational sites.
- .name – for families and individuals.
- .travel – reserved for hoteliers, travel agents, airlines, and tourism bureaus.
Search for that perfect domain name at GenXwest! We would bodaciously enjoy taking your project to the next level!